If your video’s goal is to engage the audience, wardrobe choices must help you achieve that goal!
As I always say, the way you dress is a real strategic asset of communication.
This is because when you feel yourself feeling good and perfectly comfortable in the clothes you wear, you will feel much more confident even in front of the camera: the look will be straight towards the goal, the words will run more secure, you will block less times appearing less doubtful and more incisive and your audience will be able to concentrate on whatever you’re communicating (instead of extending the eye and looking at that wrinkled blouse or that tie with an absurd fantasy …).
During the experiences acquired so far, the studies done and the image coaching carried out with my clients, I learned some new and interesting tips that you can use to look your best in front of the camera.
Fundamental starting point: everything you wear, must transmit security and make you feel at ease, otherwise you will notice.
1. Wear “friendly colors” near your face
Colors close to your face can make you look tired and “flat” or enhance you by highlighting your best features. Surely making a consultation to understand what are the colors that enhance you and those that mortify you, is essential. In general, we can say that ruby red, emerald green and sapphire blue are very saturated colors, so they do not appear too bright or too soft compared to most backgrounds and can go well with most different skin tones.
Avoid pastel colors because they tend to look lackluster and can make the gray skin vice versa very bright colors, can make the skin dull.
2. Beware of non-color black
It is best to avoid it altogether unless you plan on making up (even for men) make up by a professional who can correct the shadows on the face that you would create. This is because wearing the black in front of the camera can make the dark circles more pronounced, giving you a more tired look.
If you want to wear a dark color you can opt for navy blue (dark blue) which is generally a safer choice than black. But beware: dark clothes can still create an aged effect because they cast shadows on the skin.
3. Choose simple fabrics
Unless you want to promote a discoclub, better avoid shiny fabrics, especially under bright lights!
Thick cottons and opaque fabrics are to be preferred because they soften shadows and can create a smoother body contour line.
4. Choose the right background
The color you have chosen as the background to shoot the video will affect the way in which the color you are wearing will be displayed by the camera. Colors set to a white background will appear brighter, while colors set against a dark background will lose some of their intensity.
With a medium or gray background, we can take advantage of the widest range of wardrobe color options.
Blue is a popular background color on television because it is gentle and suitable for all skin tones and works well with other colors. Be sure to keep the lighting very soft if you decide to use a white background otherwise the flash effect will be assured.
Basic rule: always wear a color that contrasts with that of the background, so as to stand out and not be confused with the background itself.
For someone, appearing on the camera can cause anxiety, but you do not need to feel overwhelmed.
A small wardrobe planning and the awareness of the environment we are filming can help us create a look that projects the security needed to convey our message.
Remember the first simple tips I listed today and the next time you get ready to go in front of the camera and you will realize by yourself how much you can feel and look better.
With these and the other suggestions that follow, making videos to promote your business, will become more and more a “child’s play”.
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CEO & Founder Style For Success
Manager for creating training programs suitable for all contexts in which the central theme is the relationship between people.
In charge of planning courses, researching and developing new training methods, identifying the best trainers on the market for the specific sectors they belong to.
She currently works as a consultant with a fashion and luxury brand.