THE ASSISTANT 2.0

“The perfect 2.0 server? Graduate, polyglot and smart But with the right dress “
The story of how the role of management assistance has evolved over the years and what are the characteristics required today. From knowledge of languages to the perfect dress code suitable for every circumstance.

Because Alessandra Boaro, image consultant of Secretary.it and Founder of «Style for success» says it clearly: «The reputation of the boss also passes through the image of the secretary»

An article written by Serena Coppetti for Il Giornale.

If therefore the premise is a must – the habit always depends on the context – the rule is one: appearance does not deceive. Because with his first handshake the assistant, be it “personal”, “executive” or “manager assistant” is the business card of the boss and therefore of the company.

Alessandra Boaro, image consultant of Secretary.it and Founder of «Style for success» says it clearly: «The reputation of the boss also passes through the image of the secretary».

So to begin with, the choice of dress color is essential.

Blue opens all the doors, preferably in its navy shade. «It conveys trust, reliability and transparency. And it is a color that is good for almost all cultures, “he explains. Appreciated by Asians (who still prefer lighter, more dusty colors), it falls within the canons of the formal dress code for the Arab world along with black and brown. Better than black that “tends to cancel the wearer”, or “neutral and neutral gray, more by day than evening”, blue enhances the personality and stimulates the relationship. Red, on the other hand, accelerates it, “after 2/3 hours it is easy for us to get angry …”. The essential item is the jacket, “which arrives at the bones of the pelvis and with a fitting suited to one’s figure”.

Stretch pants are forbidden, skirts and dresses are never allowed above the knee and with three-quarter sleeves. Jeans, never. Only in the American “casual friday”, but possibly with an important shirt and heeled shoe.

Shoes. They deserve a separate chapter. There are also those who wrote us a book (in the box opposite). The expert has no doubts: heels never below 5 centimeters never above the 8. Sandals forbidden, the neckline always goes well, as well as the nude color. Socks never above 20 money.

Rings and bracelets must never clutter up the right hand which must be free to greet, indicate, browse … This is why the perfect secretary carries bags and watches on the left. If it’s not left-handed, of course.

One thing never changes. And it is common sense. To be declined in all its nuances.