IMAGE CAPITAL

In the book “Video Public Speaking, the professional guide to communicate effectively in front of the camera” by Chiara Alzati, Alessandra Boaro, edited a whole chapter talking about how to use her own image, transforming it into a real strategic sales asset.

Useful, practical advice to put into practice immediately in order to create the perfect outfit for your videos.

If the goal of your video is to engage your audience, then you have to choose the right outfit to help you achieve that goal!
Here you will find some useful tips to put into practice immediately.

Chiara Alzati author of the book “Video Public Speaking, the professional guide to communicate effectively in front of the camera”

I met Alessandra Boaro on a networking evening in Milan, about a year ago. I was immediately struck by his look: simple, nice and professional. “What job do you do?”, I immediately asked her, curious. “The image consultant” she replied.

From that evening, as well as a wonderful friendship, a professional synergy was born with Alessandra. So last summer I asked her, “Ale, would you like to write a chapter of my book?” Obviously, as a lover of challenges as it is, Alessandra accepted with enthusiasm.

Do you often make videos to promote your business and your services?

Have you ever thought about the fact that people decide in the first 10 seconds whether to continue watching the video or not?
This decision is made considering several factors; among the most relevant we find the image we have when we make the video!
Our image communicates.

Always. All the more so when we are in front of a video camera.

Our image is the result of the impact we have on the people who have the opportunity to enter into a relationship with us.
Tell our interlocutor and potential customer something about us and what we do.

But where do you start? How much do they impact the clothes we wear? How do we build the perfect outfit for our videos?
Is there a difference between choosing one color and another?